Rakama: Embrace technology and set your start-up for long-term success

Kevin Rakama, Founder of Corido Market place at his office in Nairobi.

NAIROBI, KENYA: In the 21st century the internet has become instrumental to our lives, every day we use it for entertainment, education, shopping, dating and more. Millions of people across the world depend on it to make a living. From celebrities with huge online followers who attract brands to advertise their products on their pages to politicians who communicate to their supporters, the internet is the new thing.

In Africa and Kenya particularly it has become a vital tool for start-ups .It levels the playing field and making more things than ever before accessible to new businesses. However, technology can also feel overwhelming, especially if one is launching a startup - it's appealing to stick to the tools and techniques one knows.