Covid19 has tipped the scale on the importance of online interaction across all sectors of business and personal life. The 'thing' that was mostly referred to as a millennial way of life has now become the pinnacle of interaction.
The rejected stone has now become the saving grace of every relationship created whether professional or personal. As a communications practitioner, I still remember all the times I tried selling social media to clients and employers 101 times before they called it bluff and referred to it as a “young people’s thing.” Well, time has a way of revealing things.