The Nairobi Securities Exchange was optimistic it would raise over Sh7 million in donations during its annual Charity Trading Day on Friday.
In the last four years, the event has raised Sh30 million through the donation of equity trading fees and cash from listed firms. It brings together financial market operators and celebrities to network and raise funds towards charitable causes. Celebrities make calls to clients on behalf of dealers, and encourage them to make trades in support of charity. The public also participates through mobile money donations.