4 ways to grow your brand on Instagram

With 700 million monthly users, Instagram is one of those platforms that’s hard to ignore if you’re looking to make an impact online. In Kenya, it’s become an especially successful marketing platform for eCommerce businesses in fashion, beauty and fitness.

So, how can you get in on the action? Linda Okello, a model who recently sold her Instagram page with 16,000 followers at Sh1 per follower, says the secret to making Instagram work for you is to increase your following steadily and consistently. The more followers you have, the larger the overall potential audience your posts reach. Here are simple ways to get started.