Why your hustle needs its story

A dad recently posted on Facebook that he was selling drawings made by his child at Sh25 each. The proceeds from sales would all go to a children’s home. The post ended up being quite popular because, in just two lines, this dad got his messaging right. He made his pitch and hit the right emotional buttons in his audience. Everyone wanted to chip in.

This post perfectly illustrates why businesses need a story. According to Lindsay Thibeault of HubSpot Academy, in today’s competitive world, brands need that extra something that connects them to prospects and customers. And the one thing that can’t be taken away from a business is why it does what it does.