Lower middle class spends most time on social media

The report found that low-middle income earners in Nairobi spend an average of three hours a day on social media [Photo, Courtesy]

NAIROBI, KENYA: The major difference between those who have and those who don’t has often been boiled down to time usage. Many successful people will attribute their accomplishments to knowing what to spend their time on.

Now, a report on Social Media Consumption in Kenya by the United States International University-Africa (USIU-Africa) SIMElab adds more fuel to this fire.