In recent times, people of colour have struggled in terms of loving and accepting their skin tones. This ideology stems back to the days of slavery whereby, the ‘blacks’ were captured, imprisoned, abused and misused as labourers all due to the fact their skin tones were darker. That mentality carried on with the generations that came after. Slavery may have been abolished, but that state of mind lives on. Lighter skin is seen as more beautiful and desirable, individuals spend millions of shilling hoping to attain the ‘yellow-yellow’ skin tone.