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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Sport events and attractions, which encourage both participants and spectators are increasingly becoming significant contributors to the tourism economy according to a wide range of studies.
A case closer home is the SportPesa Cup that is contested between Kenyan and Tanzanian football clubs where respective fans follow their favourite teams across the border.
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