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Kenya Open event shows power of private sector partnerships

Barclays Bank CEO Jeremy Awori. [Photo by WILLIS AWANDU]

All over the world, sport is fast becoming a significant contributor to tourism and, consequently, to economic development. Here at home, the Kenya Open has played a substantial role in promoting Kenya — and Africa — as a global golfing and sports tourism destination.

As the Kenya Open graduates from the European Challenge Tour to join the Elite European Tour this year, it places Kenya firmly on the global map as a world-class sporting destination.

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