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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
All over the world, sport is fast becoming a significant contributor to tourism and, consequently, to economic development. Here at home, the Kenya Open has played a substantial role in promoting Kenya — and Africa — as a global golfing and sports tourism destination.
As the Kenya Open graduates from the European Challenge Tour to join the Elite European Tour this year, it places Kenya firmly on the global map as a world-class sporting destination.
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