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It is no secret that social media is a big deal when it comes to marketing. A platform that gets to the intended audience at a fraction of the cost and has a mass reach that enables growth for small businesses is a more of a must-have than a nice-to-have.
However, the unfortunate bit is that true, impactful social media marketing is a confusing mess for many business owners. It needs a lot of massaging a luxury that many entrepreneurs, already juggling the many aspects of their business, can’t afford.
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