Rebrand of Absa Group opens world of endless possibilities

Jeremy Awori is the Managing Director, Barclays Bank of Kenya – part of the Absa Family

NAIROBI, KENYA: For many companies, change can be unsettling; even painful at times. It can also be exciting: filled with the promise of new beginnings. This is very much where Absa Group, previously, Barclays Africa Group finds itself as it launches its new name after Barclays PLC sold down its majority stake.

This sell-down was completed by December last year, and Barclays PLC now holds 14.9% of the Group.