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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Shifting consumer audience demands and lifestyles have disrupted the television industry, eroding a good chunk of the power that pay TV and prime time free television schedules used to enjoy.
TV programmes, once assumed to be quake-proof, have been deeply shaken by the changing viewership landscape and competition for audiences’ attention has hit fever pitch. These are some of the insights that came out when players drawn from across Africa’s broadcasting industry convened for a Digital Dialogue Conference organised by MultiChoice in Dubai, United Arab Emirate (UAE) last week.
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