Legal foundation for NASA'S boycott campaign wanting, yet impact negative

Last week, Kenya’s Opposition, NASA, made good its threat to boycott products from certain companies they perceive to be pro-government or the Jubilee Party. To further actualise their “resistance” against these companies, NASA urged its supporters to migrate to other firms with immediate effect.

In doing so, NASA was following a path trodden by some civil rights activists in other jurisdictions to pursue change in circumstances quite different from the Kenyan context. The use of Boycott, Divestment and Sanctions (BDS) Campaign against Israeli products in the West promoted by the Palestine Liberation Organization (PLO) and its surrogates, stands out as a more recent application of this tactic.