The multi-pronged strategy that delivered Jubilee many votes

Jubilee approached the August 8 General Election with a multifaceted strategy that stretches back five years. First, it locked in its strongholds, then ventured out into Opposition strongholds. Central and Rift Valley regions are obviously the mainstay of the ruling party’s political strength. By rolling out development projects and setting out to improve the living standards of the people, Jubilee ensured support from these regions never waned.

Those who had predicted that NASA would garner as much as 30 per cent votes from Rift Valley were therefore jolted to the core when Jubilee swept clean all the seats. The second strategy that Jubilee deployed was to give special focus to such regions as Kajiado, Narok and Kisii, which were considered the swing-vote zones. Jubilee spent time listening to the development needs of the people and tirelessly worked with grassroots leaders to ensure that the common man’s views were accommodated in crafting programmes. With such responsive leadership, there wasn’t any prizes for guessing for whom these regions would vote.