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Once thought of as a farfetched theory, climate change is reshaping opinions at both consumer and policy level. Across the globe climate change and the vagaries of weather had a negative impact on communities. Over the last decade more people have become aware that their lifestyle and consumption habits have an environmental impact and are demanding more eco-friendly products.
This ‘re-awakening’ and increased environmental awareness has seen a shift in Consumer Appeal from basic functionality and flashy utility towards products that are eco-friendly. In this evolving context, the environmental management can make or break a company’s corporate reputation.
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