Opinion: Raise quality of voter engagement on issues

President Uhuru Kenyatta PHOTO:COURTESY

As the country prepares for the August elections, one cannot fail to notice the absence of a single national coalescing narrative by leading political parties. Elections are part organisation and part strategic communication.

It is not just about manufacturing the greatest amounts of abuse and ridicule against your opponent and using tired clichés and slogans that are disjointed from the very concerns, needs, challenges that voters grapple with every day. It is this aspect of how best to fashion and frame a coalescing narrative that requires focus if the coming elections are to add value to political discourse and foreground leaders who can deliver change and progress.