CREATIVITY, THE EYE MAGNET

The Marketing and Advertising industry has tremendously grown over the years owing primarily to the emergence of big local industry players, growing SME’S and increased consumerism, amongst other factors. This has simultaneously led to the growth of marketing communications agencies; tasked with developing brands and campaigns that will put them out into the forefront in order to be seen, considered, purchased and ultimately, loyalty built amongst amidst customers. In the process consumer has never so spoilt for choice in the new levels of clutter and competition.

 As Barack Obama said, “Innovation is the currency of the 21^st century.” Alongside creativity- these two are the prime driving forces of competition and growth in this dynamic industry. Creativity is key in stirring interest amongst our target audience who will in turn drive businesses to a higher level. Leading businesses actively seek employees who uniquely identify and solve problems whilst being a dependable source of interesting and disruptive ideas. Majority of employer’s regard creativity as one of the top three personality traits, most important to career success.