Local businesses urged to go beyond goods and services to retain customers

Kenya National Chamber of Commerce and Industry (KNCCI) Chairman Kiprono Kittony delivers a speech during Kilifi International Investment Conference cocktail in Nairobi on September 21 2016.The conference slated for October 6-8 will provide stakeholders, Government, Private Sector players and Development Partners with a platform to interact through Business to Business and Government to Business with the aim of striking Enterprise and Industry Development Deals.PHOTO DAVID NJAAGA/STANDARD}

Local businesses have been urged to go beyond goods and services and offer their customers memorable experiences to retain them.

American author Joseph Pine, while addressing about 100 chief executive officers of local companies in Nairobi yesterday, said customers are no longer just after “stuff”.