Huawei bets on its latest smartphone to grow Africa sales

With focus to challenge the dominance of Samsung and Apple , Huawei sees Africa as a key market in attaining its ambitious goal to grow its sales. It is keen to take advantage of Africa’s smartphone growth potential, which analysts suggest will continue to boom as cheaper phones accelerate market penetration and open new markets.PHOTO: COURTESY

China’s Huawei, the world’s third-largest smartphone maker, plans to introduce its latest smartphone – Mate 9, in Kenya and the rest of Africa early next year as it seeks to cement its double-digit sales growth in the continent.

Gean Jiao, president of Huawei consumer business group Middle East and Africa (MEA) believes Africa is a crucial region for the phone maker’s future growth strategy.