Gambling, a word that has found its ways through
time, taking different forms, shapes and sizes despite being highly frowned
upon from a religious and societal point of view. In Kenya today, we are faced
with the phenomena of sports betting, one that has taken millions of people
“into the fields.” The youth, women, men and even a few of the old dare place
their bets. The English premier league for example, is no longer a preserve of
the boys and the men, the women and the young ladies too have found an
interest, an interest in the results at the end of the matches, as they too
place their bets on the different teams. Our own ostracized KPL has also caught
many gamblers eyes. For the betting companies, the results are obvious; they
are recipients of millions of shillings from the ever unlucky; yet very
persistent gamblers looking for the jackpot price. A read of the statistics may
in fact shock you, as the amount of money lost by the gamblers to these betting
companies is alarming; they have simply found a fat cow to milk. But what does
that mean for sports in Kenya? What does it mean for the economy? Does the law
have a part to play? And lastly, how do we deal with the social discordance
that arises from gambling?
Sports seem to have come to life with Sports
Pesa, Bet in, MCheza and the other companies. We do not only have sponsorship
of teams in the KPL but they sponsor the whole league and if reports in the
media is anything to go by, Sports Pesa will give a little more money for
the champions this season. This may be translated to better sports equipment
and wear for the teams, better salaries for the players and staff for the clubs
and a brighter competitive league. In addition, these companies sponsor other
tournaments in the counties meant to scout young talent and bring young stars
into the limelight.