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Kenyan coffee needs unique brand

NAIROBI: Indonesian farmers collect partly digested coffee beans from the droppings of wild civet cats. They wash, dry and sell them to buyers who in turn roast them.

The resultant coffee is billed as some of the rarest in the world. Sounds weird but ‘Kopi Luwak’ (civet coffee) or ‘poop coffee’ is probably the most expensive in the market. A cup of it costs up to Sh10,000! A kilo of the stuff goes for up to Sh300,000.

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