×
App Icon
The Standard e-Paper
Fearless, Trusted News
★★★★ - on Play Store
Read on the App

Sports tourism key to economic growth

After hosting the World Cup in 2014, Brazil will be hosting the Olympics in August 2016. Over 50,000 people are expected to converge in Rio de Janeiro. Another 3.5 billion viewers will follow the event worldwide.

The awareness and knowledge this tournament will create for Rio de Janeiro is unrivalled.

Get Full Access for Ksh299/Week
Bold Reporting Takes Time, Courage and Investment. Stand With Us.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in