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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Creating buzz - that curious mixture of baloney and authenticity that generates excitement - is not exactly new as a campaign strategy. But Donald Trump is taking it to new heights.
By the new Trump metric, the more the public knows about your crackpot ideas and your sex life, the better for buzz that translates into big rallies and action in the voter booth.
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