Brother Ocholla Fever: How Corporates took advantage of the trend

If you own a Twitter or Facebook handle, I'm sure you know of the whole Brother Ochieng Ocholla saga. In case you don’t, it was about a certain Bro Ocholla that sent a rather naughty message, intended for the eyes of his lover, wrongly to his Whats App Prayer group. Someone on the group snitched, got the smart idea of putting it up online for thousands of people to read and the rest you say is internet browsing history.

As others were creating memes and making light of the issue, I couldn't help but notice how corporates came in to use the topic that trended for hours to their advantage. The topic was twisted and turned (some into very painful puns) to gain maximum attention by corporates. If you weren’t on the train *read cloud 9* with Brother Ocholla, then you were certainly missing out.