Richness is a status we all covet. Atleast most of us do anyway. We want to have a lot of money to buy all the beautiful and luxurious things. And we want to have spare cash to keep our bank accounts active.
Others want to have richness in health, in intelligence, wisdom and matters education; richness in beauty and looks; richness in what we eat and drink; richness in what we drive; richness in what we wear; richness in relationships...the list is long.