Kenya digital TV migration and the Trojan Horse race

When Odysseus led the Greeks to conquer Troy by using the Trojan Horse, little did the strategists then know about how much their tactic would be applied 3,000 years later in the Kenyan TV industry.

Kenyan households are the new Troy and Set Top Boxes (STB) are the Trojan Horse. Odysseus’ successful plan was to win the Trojan War; broadcasters and TV providers seek to extend their business model and therefore have the strategic interest to be the first to enter the household. So it’s actually a Trojan Horse race. More than licensed market players are participating.