×
The Standard e-Paper
Stay Informed, Even Offline
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
When Odysseus led the Greeks to conquer Troy by using the Trojan Horse, little did the strategists then know about how much their tactic would be applied 3,000 years later in the Kenyan TV industry.
Kenyan households are the new Troy and Set Top Boxes (STB) are the Trojan Horse. Odysseus’ successful plan was to win the Trojan War; broadcasters and TV providers seek to extend their business model and therefore have the strategic interest to be the first to enter the household. So it’s actually a Trojan Horse race. More than licensed market players are participating.
Subscribe to our newsletter and stay updated on the latest developments and special offers!
join