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Coca-Cola campaign targets youth

Coca-Cola's Africa-owned "Billion Reasons to Believe" campaign is back with a new twist. This year's campaign will not only seek to enrich the lives of youths across the continent by encouraging and daring them to go after their aspirations but also get them to share their success stories and the journey in order to inspire others.

The firm believes it has a responsibility to empower teenagers on the continent as they are rich in dreams to be realised and numerous achievements to celebrate.

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