Athletes as Brand Kenya ambassadors

One of Kenya's greatest Olympic athletes is legendary Kipchoge Keino. His courage and determination in winning a gold and silver medal in the 1968 Olympics, despite suffering from a gall-bladder infection, endeared him to sports lovers the world over. This was after jogging a mile to the stadium because the bus from the Olympics village was stuck in traffic.

At the 1972 Olympics in Munich, West Germany, he won his second Olympic gold medal in the 3,000 metres steeplechase and also won a silver medal in the 1,500 metres. He has since retired but he undoubtedly opened doors for many Kenyan athletes and this year they are shining all over the world and dominating global sports news.