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Kenya: The Government is seeking to reposition Kenya as a quality destination at this year’s World Travel Market Africa exhibition in Cape Town, South Africa. The State, through Kenya Tourism Board (KTB), is facing an uphill task selling Kenya as a safe tourist destination due to increased terror threats, with the latest being the Garissa University College attack that left 148 dead.
KTB together with the private sector intend to take advantage of WTM Africa to reassure the market that Kenya is safe and still open for business.
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