Kenya targets Sh32b in first MICE meeting

NAIROBI, KENYA: The first ever Meetings, Incentive travel, Conferences and Exhibition (MICE) in East and Central Africa, which starts in Nairobi on Thursday, has already attracted over 1,000 delegates, the Kenyatta International Convention Centre Managing Director Fred Simiyu told Standard.

The inaugural MICE, initially designed for local players, has attracted over 50 exhibitors from within and the rest of the region besides late entrants from Dubai. The business tourism is expected to generate over Sh 32 billion in multiplier effect.