×
App Icon
The Standard e-Paper
Truth Without Fear
★★★★ - on Play Store
Download Now

Insurers set their sights on youth to widen penetration

By Lillian Kiarie

Kenya: Underwriters are targeting youthful population in their campaign to widen insurance penetration in the country. According to a Youth Needs Assessment Survey 2013 done by SBO Research, insurance ranks a distant fourth among youth priorities, after bank account, house and laptop.

Get Full Access for Ksh299/Week
Unlock the Full Story — Join Thousands of Informed Kenyans Today
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in