Wine is a multi-billion dollar global industry. In 2019, Italy was the leading wine producer, followed by France and Spain. Consequently, in that same year, France earned US$11 billion (Sh1.3 trillion) from its wine exports, Italy earned $7.3 billion (Sh811 billion) while Spain earned $3.1 billion (Sh344.5 billion). For comparison’s sake, in the same year, Kenya earned Sh117 billion from tea, roughly one-tenth of what France earned from its wine exports.
Evidently, wine is a highly lucrative industry. It is therefore unsurprising that the grapes that produce wine are currently grown in 7.4 million hectares of vineyards globally.