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The Standard e-Paper
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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
By AMSTRONG RONO
The media has come to play an increasingly important role in public campaigns due to its wide reach and ability to influence behaviour. It has contributed to positive development like in the fight against HIV/Aids, gender bias, poverty and racism.
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