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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
By Erick Wamanji
There are lamentations in boardrooms and the Press that the corporate world has relegated public relations and communication into the abyss. Some say it is the height of ignorance considering the critical role of image building and communication to the bottom line. Such organisations are shooting themselves in the foot.
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