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Kenya's tea sector eyes Sh272B through digital marketing push

Agriculture Cabinet Secretary Mutahi Kagwe with KTDA Holding Chairman Chege Kirundi in a recent function. [Boniface Gikandi/Standard]

Tea stakeholders have resolved to pursue the e-market strategy in efforts to sell tea in all the available markets, and increase returns to the farmers at Sh 272 billion annually.

Last year, the farmers earned Sh180 billion from the market but are keen to secure more markets for increased gains.

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