Tourism earnings hit Sh98 billion mark

Kenya’s tourism industry is a billion dollar industry. It raked in Sh98 billion ($1.18 bn) last year, though short of the 100 billion target. This is a 32 per cent increase, up from Sh77 billion earned in 2010.

Tourism Minister Najib Balala while announcing the industry’s results, said arrivals rose 15.4 per cent to 1.26 million, just shy of a targeted 1.3 million visitors last year.