Scangroup, Ogilvy tie-up sets trend for industry deals

By Morris Aron

Communication services firms are in a race to increase market share presence.

In the latest acquisition, Corporate Talk Group (CTG) has taken a majority stake in Fireworks Advertising Limited.

The acquisition, concluded last week comes at a time when another firm, WPP Plc, a communications services firm, expanding its interest in marketing services business in Sub-Saharan Africa through a joint venture deal between Scangroup and Ogilvy PR network.

"This strategic investment will enable us to provide our clients with a single-window to holistic, 360_ solutions across the marketing communications spectrum," said Andrew Lopokoiyit, CTG chairman.

Fireworks Advertising is a creative firm that specialises in advertising, brand strategy, creative and digital marketing. CTG on the other hand is composed of Corporate Talk PR that provides solutions in strategic media relations, crisis communications, media training and event management.

Exclusive rights

The firm, through DStv AdSales has exclusive rights to sell advertising on DStv across East and Central Africa, thus enhancing clients reach into the regional market, Africa and beyond.

The firm’s subsidiary, Broad Digital Limited, helps clients connect with consumers through digital animation, broadcast, motion graphics and video gaming.

Alvas Onguru, the managing director of Fireworks, who now assumes the role of Chief Creative Officer said the development is a great opportunity to chart new unexplored ways to create communication.

"This structure allows us to boldly go out and secure that future for our clients and for the marketing communications industry in this country and beyond," he said.