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Media cash cow in 2018 revealed

By Steve Mbego | 6yrs ago

NAIROBI, KENYA: Companies in Kenya spent Sh91.5b in 2018 down from Sh108 billion spent a year before in advertising expenses, a new survey by the Kenya Media Landscape (KML) released on Wednesday shows.

Review of advertising spends for 2018 and 2019 shows that the Betting and Gambling sector controls Kenya's advertising landscape.

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