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Lionel Messi breaks Instagram record for most-liked sports photo

Argentina's Lionel Messi hoists the trophy after beating Brazil 1-0 in the Copa America final soccer match at Maracana stadium in Rio de Janeiro, Brazil, Saturday, July 10, 2021. (AP, Bruna Prado)

Just seven days after guiding Argentina to their first major title in 28 years, Lionel Messi has broken another record. 

This time, unusually, his record comes not from his actions on the pitch, but social media. 

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