The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
EABL Regional Business Manager Eliud Kiptoo engages sorghum farmers in Ahero, Kisumu County on May 18, 2018. [Dalton Nyabundi/Standard]
The leading brewer in the country is targeting the youth in a campaign aimed at making sorghum farming an attractive and profitable endeavour.
Kenya Breweries Limited (KBL) is dangling the promises of fast-maturing seeds, free extension services, and steady farm and factory gate prices to lure the young people into farming white sorghum.
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