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Kenya Breweries lures youth into farming in keg production drive

EABL Regional Business Manager Eliud Kiptoo engages sorghum farmers in Ahero, Kisumu County on May 18, 2018. [Dalton Nyabundi/Standard]

The leading brewer in the country is targeting the youth in a campaign aimed at making sorghum farming an attractive and profitable endeavour.

Kenya Breweries Limited (KBL) is dangling the promises of fast-maturing seeds, free extension services, and steady farm and factory gate prices to lure the young people into farming white sorghum.

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