Firm Ignites next generation of fintech disruptors and partners

Mastercard has announced the expansion of its Accelerate fintech portfolio, adding dynamic entrepreneurs to its startup engagement program Start Path and more technology partners to its Engage network.

The most recent African fintech to join the Start Path program is Hello Tractor, which operates across Nigeria and Kenya. The firm brings together tractor owners and smallholder farmers through Internet of Things technology and allowing farmers to access tractor services, plant on time and increase yields. It is one of 11 global startups welcomed into Start Path.

“The current global shift towards digitization and open banking is transforming the future of commerce and connectivity as we know it.  We are particularly excited to partner with regional innovative fintechs, such as Hello Tractor, through our Start Path program. These partnerships are crucial as we continue to build the digital economy through ongoing innovations that deliver locally-relevant payment solutions to empower communities and harness Africa’s potential,” said Raghav Prasad, Division President for Sub-Saharan Africa, Mastercard.

Globally, Mastercard is welcoming 11 new startups to its Start Path program, offering a powerful network, innovative technology and deep expertise to help them grow their business and scale sustainably.

Since 2014, the firm has invited more than 230 later-stage startups worldwide to participate in its six-month virtual program, providing technical guidance, operational support and commercial engagements within the Mastercard ecosystem.

“Hello Tractor is revolutionizing how farmers access tractors in a region that has been plagued by low rates of mechanization. By partnering with Mastercard through the Start Path program, we have the opportunity to unlock additional value for our farmers by expanding their access to banking and payments infrastructure. This combination of innovations holds unlimited promise for this continent and the global south,” said Jehiel Oliver, Founder Hello Tractor.

Across Sub-Saharan Africa, several African fintechs have benefited from the Start Path program including Ukheshe, MAX, N-Frnds, Flutterwave, Kasha, mfarmPay, Netplus, Lidya and Lipa Later. Providing a simple, single entry point to Mastercard’s wide fintech portfolio and access to everything startups need to grow quickly.