Unilever dumps influencers after twitter move

Unilever Global CEO Paul Polman during the Heroes For Change guest Lecture delivered at the University of Nairobi

Unilever said last week it would cease hiring influencers who use unethical means to boost their online credibility in what the firm said is meant to increase trust and transparency.

The move comes in the wake of a decision by social media platform Twitter to delete fake accounts, also referred to as bots, which saw major figures lose followers.