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The bitter truth buried in recent headlines about how the political consulting company – Cambridge Analytica – used social media and messaging, primarily Facebook and WhatsApp, to try to sway voters in presidential elections in the US and Kenya is simply this: Facebook is the reason why fake news is here to stay.
Various news outlets, and former Cambridge Analytica executives themselves, confirmed that the company used campaign speeches, surveys, and, of course, social media and social messaging to influence Kenyans in both 2013 and 2017.
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