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Africa internet group rebrands all ventures to Jumia

By Standard Reporter | June 24th 2016
By Standard Reporter | June 24th 2016

NAIROBI, KENYA:  Africa Internet Group on Thursday announced the connection of  its companies into Jumia’s ecosystem which will give access to products and services from its leading platforms.

After four years of establishing its online services as leaders in their markets, Africa Internet Group, now becomes Jumia .

“We founded our companies with a very strong belief: Internet can improve people’s lives across the globe. Uniting all services allows us to better help our customers fulfill their daily aspirations. This is all possible because people connect to our platform to access those services and products in an environment that we have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience.” said Sacha Poignonnec and Jeremy Hodara, founders and co-CEOs of Jumia.

Customers can now access respective products and services on JUMIA; Jovago – Africa’s leading online hotel booking platform now rebrands to Jumia Travel, while food delivery company, HelloFood will now be Jumia Food.

Kaymu which serves as a community market place has re branded to Jumia Market. Real estate Lamudi becomes Jumia House, while the company’s logistics services AIG X takes new identity as Jumia Services.

The founders reiterated that, “Operating under the same brand name reinforces the legitimacy of proposing other services to our customers and to our sellers. We want to have one strong brand that is trusted and loved by our customers across Africa”.

Jumia’s new vision, “Expand your horizons”, expresses the group’s ambition to transform people’s lives through internet, overcoming the ground market challenges of the continent and giving all Africans the opportunity to access high quality services and products everywhere.

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