Who is making the money; the production stables managing artistes or the artistes themselves? With more recording stables sprouting and changing the status quo in the million dollar industry, SHEILA KIMANI and MKALA MWAGHESHA explore how cutthroat competition is reshaping the recording industry
On Monday, Grace Dabaly aka Dahlia, a former Calif Records affiliate, was on location with Grandpa CEO Refigah shooting the video to her new track, Niache Niende. The sassy socialite who has appeared in several videos among them Kendi’s Nipe Boy single featuring Jimw@t, became the latest Grandpa recruit. She joined a pool of celebrated stars like Wyre, Ameleena and DNA who have been associated with the new Grandpa revolution. With a number of hit songs like Kamua Leo Remix and DNG’s Maswali ya Polisi ruling music charts for the last six months, the new kids on the block have stirred a new wave in the recording industry that was once dominated by Ogopa Deejays, Blu Zebra and Calif Records.