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Safaricom entry into Ethiopia; Is collaboration the better option?

Safaricom CEO, Peter Ndegwa holds the 2020 Global Mobile (GLOMO) Award, awarded to Safaricom by Global Systems for Mobile Communications Associations (GSMA) in recognition of Safaricom's outstanding contribution to the mobile industry. [David Njaaga, Standard]

Kenya’s and East Africa’s most profitable company Safaricom is finally getting into Ethiopia, our northern neighbour.

It’s a market most corporations have been salivating about. While we are on good terms with our neighbours, we have not exploited the full potential of that neighbourliness.

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