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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
A consumer survey found that women are more likely to adopt convenience-led technologies and services such as home deliveries more than men.
The study, conducted by American data analytics firm, Nielsen, examined how gender affects consumer decisions.
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