South African brewer unveils retailers' training programme

KENBEV Limited Human Resource Director Ms Rosemary Ng’ayu presents Hon. John Mututho with a copy of the retailer’s guidebook, during the launch of KENBEV’s retailer development program, aimed at empowering retailers to manage their businesses well.PHOTO: STANDARD

A South African brewer has unveiled a programme that will see retailers receive training on how to grow their businesses. In one of its latest efforts to expand its market share in Kenya, SAB Miller’s subsidiary, Kenbev, will train retailers in the alcohol industry on how to deal with customers and increase profitability.

The beer industry in Kenya is under the tight grip of East African Breweries (EABL), which controls over 70 per cent of the market. British multinational alcoholic beverages company Diageo owns 50.03 per cent of the Nairobi Securities Exchange-listed EABL.