Muhoroni sells sugar directly to retailers to offset debt

Muhoroni Sugar Company has put in place drastic measures to ease its Sh500 million debt burden, while keeping the institution afloat. The measures include selling sugar in smaller quantities to retailers and wholesalers. The current plan enables the factory to dispose the commodity to small-scale businesses.

This is contrary to previous strategies where the company relied on distributors and wholesalers to dispose stocks. With the measures in place, the company has managed to sell between 50 and 100 50kg bags of the commodity daily.