Indian firm taps into Kenya's fitness market

Kenya’s fitness and beauty market is set for intense competition after the entry of India’s largest weight management company. VLCC Health Care Ltd entered Kenya through a joint venture with Sameer Group.

Due to the growing level of health awareness among Kenyans, many people are trying to combine fitness with good diet. This is what the firm is tapping into by offering customers a fitness plan that starts with an analysis of a client’s DNA to know the diet requirements and then design a diet plan.